Zvinoenderana neruzhinji data kubva kuMarketer, Latin America yave musika wechina mukurusa wekutengesa muna 2019, uye e-commerce inotarisirwa kusvika US$118 bhiriyoni muna 2021.

Pamakiromita angangoita mamirioni makumi maviri emakiromita epasi muLatin America, kune vanhu vangangoita mamirioni mazana matanhatu, vanoverengera gumi muzana yehuwandu hwepasi rose, uye GDP inoverengera 8% yepasi rose, inova 1/2 yeChina uye kaviri iyo yepasi rose. India.Pamusoro pezvo, Latin America ine vashandisi veInternet vanosvika 375 miriyoni uye 250 miriyoni vanoshandisa smartphone.

Zvinoenderana nedata kubva kumasangano ane hukama GlobalData, pakupera kwa2018, iyo smartphone yekupinza mwero muLatin America yaive 63%.Pakazosvika 2023, nhamba iyi inotarisirwa kukwira kusvika pa79%, ichipa simba rakakwana rekusimudzira e-commerce mudunhu.

Mwaka unotevera wepamusoro, unosanganisira Double 11 chiitiko munaNovember, Black Friday, uye Kisimusi & New Year kukwidziridzwa muna Zvita.

Zvakakodzera kutaura kuti Kisimusi & New Year kukwidziridzwa muna Zvita inoda vatengesi kuti vaite tsvagiridzo nekugadzirira pachine nguva.Nemhaka yokuti vatengi veLatin America vane pfungwa yakasimba yemhuri, zororo richave rakapfuura, uye rinogona kunge rakavharwa musi wa20 (mazuva mashomanana pamberi peKisimusi).Kune vatengesi vetsamba vakananga, nekuda kwenguva refu yekutakura, kana vachida kurega vatengi vachigamuchira zvigadzirwa pamberi peKisimusi, nguva yakanakisa yekutengesa inogona kunge iri mumazuva ekutanga aDecember.Panguva ino, vatengesi vanogona kutora chikamu mumitambo yekusimudzira yeKisimusi nenzira yematura ekunze kupfupisa nguva yekuendesa.

Pahwaro hweizvi, iyo indasitiri yeceramic yakagadzirawo nemusika.Pasi pemamiriro ezvinhu aya, tingatanga sei hukama nevatengi vekuLatin America uye kukwezva vatengi kuti vaise maodha?Zvinhu zvinotevera zvakakosha zvikuru.

1. Teerera kune SKUs dzakaita zvakanaka mune zvakajairwa kana yapfuura mabasa ekusimudzira muchitoro chako, gadzirisa mitengo imwe neimwe panguva yezviitiko, uye edza kuve nechokwadi chekuti kuderedzwa kwemutengo kunopfuura 5%.

2. Kune SKU ye "muswe wakareba" chikamu chechitoro (kazhinji chiyero chekushanda, mamwe mapoka eSKU), inokurudzirwa kuderedza mutengo mumabheti panguva yechiitiko, inenge 15%.

3. Gadzirira zvinhu pachine mavhiki maviri chiitiko chisati chatanga, uye gadzirira kuverenga kwakakwana kusangana nemirairo yekuputika.Vatengi havadi kumirira pamitambo yakakosha.

4. Chengetedza kutaurirana nemutungamiriri webhizimisi panguva yekunyora uye kubatanidzwa muchiitiko chacho, kuitira kuti matambudziko anogona kugadziriswa anogona kugadziriswa munguva.

5. Nyatsoteerera kurogistics nguva yechikamu chepamba.Nekuwedzera kwemirairo, zvakakosha kuronga nguva yekuendesa zvinonzwisisika.